The ProSafeBeef dissemination strategy is summarised as follows:
· Ensure efficient and rapid flow of information from RTD pillars to end-users
· Facilitate knowledge transfer within and outside the IP
· Inform and educate end-users and stakeholders
· Raise awareness of the project
· Inform and educate stakeholders and end users
· Engage with stakeholders/end users on a two-way basis
· Promote the output and results from the project
· To quantify IP published outputs including logging workshops and attendee numbers (website)
Our primary stakeholders are identified as follows:
· Research institutes and early stage researchers (ESRs)
· EU and National food safety authorities
· Targeted professional organisations
· Industry including meat companies, with particular focus on SMEs
· Health professionals (HPs), consumer groups (CGs) and consumers
Our communication strategy approaches these stakeholders on multiple fronts simultaneously to raise awareness of the project. This engages policy makers, consumers and all interested stakeholders through generic media (press releases, newsletters, brochures, and web publications), national authorities and decision makers, research scientists through our young researchers mobility training, the dissemination of scientific research and technical information via oral and poster presentations at conferences and peer reviewed and technical publications, and to industry through our demonstrations and training events and mobility training.
For more information please visit our Industry, Consumer, Science, News and Events sections of the website, or alternatively contact Project Manager / Dissemination Manager robert.mooney@teagasc.ie
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